Art of the title; Sherlock Holmes

The tile sequence starts with a close up of a picture of two men and then zooms out to reveal a newspaper article. This suggests to the audience that the events in the movie could be factual. The camera then zooms in at fast pace to a heading of the newspaper. The title is possibly in a Times New Roman font and looks as though they have been typed using a typed writer. This immediately suggests that the movie is set in a Victorian period. The yellow paper that makes the background for the title seems to be old and used, this along with the writing on the top and bottom of the title that looks worn, are more indications that this movie is set in the past and not the present. Sherlock Holmes is a old name and suits the period that the movie is set in. It is also a well recognisable name from the books by Sir Arthur Conan Doyle. The lighting on the title is soft and sort of luminates the page with a flickering effect suggesting it is lit by candle light also a connotation of the Victorian period. After the title of the film is shown the shot cuts to a close up on a street sign which says Baker Street. The sign is also possibly in a Times New Roman, is also looks worn and is sitting on a brick wall. This tells the audience that the movies first scene is set in industrial Victorian London.