Evaluation 3&4; What kind of media institution might distribute your media product and why? How will you attract/ address your audience?

I have an online marketing strategy and this is a step account of how I am going to construct

that strategy. I plan to make a trailer for my video and upload it on websites such as Youtube and Vimeo.

I would then distribute it to my friends on facebook who i would ask to carry on the distribution by passing it on to their friends.

link: http://vimeo.com/

I would also create a blog and myspace page hoping for positive feedback and to spread the film further. These sites are something that the target audience of my film would use in their spare time which hopefully means that the distribution of my film will be successful.
The reasoning behind all of this is to create a buzz around the film in a cheap way that is achievable by students.

http://www.myspace.com

As the film become known more widely i would try and send it off to be shown in film

festivals such as Sundance, Tribeca and other various film festivals around the world. At the same time i would try to distribute it to independant cinemas around the country such as 'Screen on the

Green'.

http://www.tribecafilm.com/festival/