Evaluation Question 3&4) What kind of media institution might distribute your media product and why? How will you attract/address your audience?

Q 3&4)What kind of media institution might distribute your media product and why? How will you attract/address your audience?

As did this short film, which received a number of hits, (8000) I will aim to promote my film similarly. I would classify my film as an independent movie that would have a niche audience, therefore Studio Canal would be a good distribution company, as it is familiar with small niche audience films, one e.g. being Shaun of the Dead which developed a larger audience.
I have an online marketing strategy; this is a step by step account of how I’m going to construct it so that my film can be further distributed. First of all it is vital to have existing support i.e. friends and family; this will come from the cinematic screening at the Screen on the Green, which many of my peers appreciated.

I will import my video onto Vimeo, a video-centric social networking site, you have your own video page, holding user picture and avatars etc. and people can watch your film, comment and like it, any feedback is great feedback. Word of mouth is vital in any film release.
As well as Vimeo, An independent film such as mine can have its own Facebook page, simply by creating a fan page, where people can get involved, and receive updates of the films activity, for e.g. releases, nominations and special previews. Anyone can add themselves as fans and can go as far as suggest the fan page to their own list of friends. Done properly, promoting using this tool could spread the word like wild fire to the online world, again, at no cost.

To create this buzz around the film, I would create a trailer and post it on Facebook. This trailer would be imported on to YouTube, and through social networking sites and word of mouth, I believe this will increase the hits on YouTube rapidly. YouTube is a form of Internet promotion that could prove quite lucrative for my film as it is at no cost also.

Here is a link to a british independant film fan page on facebook, it won best british independant film (Moon) - http://www.facebook.com/home.php?#!/moon?ref=search&sid=1176985918.3823912936..1

I can then enter my film in a film festival after it has reached a significant amount of ratings. Some known film festivals are Sundance, London film festival and Rain dance film festival. Often VIPs are hidden among the audience, looking for new talent to sign a distribution deal, in town for someone else’s film, or just relaxing on vacation. Napoleon Dynamite is one of many films that became successful through this process.

Here is a link to Sundance Film Festival website; http://festival.sundance.org/2010/

Here is a link to Napoleon Dynamite, a very successful film; http://www.youtube.com/watch?v=96DKZrrSbuw

Google is the most used search engine. SEO stands for Search Engine Optimization and is the tool used to improve the amount of traffic of viewers for any particular website. It is an opportunity for my film to make Google’s top ten search results. I will create a website from the step by step tutorials available, using a low costing domain. Then people will be able to find any particular film such as mine through Google searches.

Here is a diagram that I created, using illustrations to guide you through my online marketing scheme;