Q) What kind of media institution might distribute your media product and why? How will you attract/address your audience?
These media students posted their thriller film on youtube and it received 1,641 hits. I will aim to promote my film similarly. I would describe my film as an independent film which would attract a niche audience. I think a production company like Studio Canal would suit this film best because it is familiar with niche audiences. They have produced films such as Shaun of the Dead, which was a success. For my film, i'd advertise over myspace as it is popular amongst young people. I would then further my advertising onto Facebook, as many facebook users have swapped their myspace accounts for Facebook accounts due to their own social groups switching over. This would increase popularity as both myspace and facebook carry many users within the target age for my film.
I then would go onto screening my film at screen on the Green (an independent cinema) which would be for my peers, family, etc. The feedback i get could help me enhance the advertising for the film and then, if the film does get good feedback, i would then take my film to a film festival which would be good advertising for the film and the feedback would be helpful. For example, Sundance film festival.
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